By Richard Pagliaro | Tuesday, September 2, 2025
Photo credit: Clive Brunskill/Getty
NEW YORK—Emma Raducanu goes Wild in her newest partnership.
The 2021 US Open champion Raducanu has signed on as first global ambassador for Wild, a cosmetic and personal care brand.
Raducanu announced the partnership on her social media channels.
The 22-year-old Briton is initially promoting Wild’s refillable deodorant in this video ad.
Raducanu reached the US Open third round, her best Flushing Meadows performance since she made history playing through qualifying to take the 2021 championship, where she suffered a crushing 6-1, 6-2 loss to ninth-seeded Elena Rybakina in a battle of former Grand Slam champions.
